By Kenneth Edison, Editor-in-Chief
Follow him at @krazo1
Aubrey “Drake” Graham might just be the most successful music artist in any genre right now, making it all the more confusing when he constantly struggles to actually make quality music.
Drake’s “Scary Hours” single dropped on January 20, amidst a swell of buzz around the artist after snippets from the single leaked. Many of his fans were understandably eager to hear from the chart dominating rapper after his last project “More Life” dropped last year to the disapproval of many, including Graham who didn’t even submit it for consideration in the Grammys.
“Scary Hours” in many ways is a microcosm of Drake’s entire career, as he is once again batting .500 when it comes to the quality of his music.
The first track “God’s Plan” fails to impress with its sleepy production and a flow that is literally identical to that of Drake’s flow on Gucci Mane’s “Both.” Given the lack of any new energy or witty writing the entire track comes across just as uninspired as the cover art which, it turns out, was actually stolen from another artist.
The second track “Diplomatic Immunity” fares far better with an interesting and regal beat backed with some biting bars. In it Drake openly takes shots at his critics who ignore his accomplishments and instead nitpick his career.
Many have interpreted these lyrics as a not-so-subtle diss to former MC Joe Budden who has been critical of Drake in the past.
Recycled flows and sneak disses aside, the most eyebrow raising thing about this release is its unprecedented commercial success. According to Spotontrack.com, “God’s Plan” has 4.7 million streams in the U.S. and 8.5 million streams globally, making it the most streamed single in its opening week and the week isn’t even over at the time of this review.
This is yet another example of “Scary Hours” essentially being Drake’s entire career in a nutshell. Despite the release of a less than stellar single, he continues to reap the benefits from eager fans that do not care to ask him to perform up to the standard that he has shown he is capable of in the past.
Perhaps in 2018 that is too much to ask of an artist like Drake. Sure, his last two full length projects have faltered in the eyes of critics and the fans that care enough to listen closely, but if they still continue to top charts why should he change?