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Before the vote

Click to see rest of the survey results or to read the full article

The Leader first started surveying students and alumni about their opinions on changing the college’s name on November 28, 2018 and closed the survey on February 3, 2019. In addition to the question about whether to keep Elmhurst College as the school’s name or to change it to Elmhurst University or University of Elmhurst, The Leader also asked respondents for their rationales on why or why not should the institution’s name be changed. Below are all of the responses The Leader received.

Question: Why or why not should the institutions name be changed?

-Because EC is not research focus and has no university identity

-Sounds bad

-It's HISTORY and TRADITION

-Though I would prefer the name to stay the same purely for my own nostalgia, I believe the use of “university” more accurately showcases EC’s offerings and could more effectively attract prospective students. “Elmhurst University” mimics the current name and feels like it maintains more of the heritage than “University of Elmhurst.”

-I think of a university as a large school or a school with many branches!

-Rebranding is expensive and I feel the financial resources could be better used if allocated elsewhere.

-It’s always been Elmhurst College, and it doesn’t have other campuses right now. EC seems more fitting.

-It'll change the identity of the college. I chose Elmhurst College because I knew it was a small school and University makes it sound too big

-Tradition and memory

-University's are for schools that have different schools within the school i.e. Quinlan School of Business-Loyola University. Unless the college plans on creating the smaller schools,then stick with Elmhurst College. Also, if you are going to be Elmhurst University, you'll need more parking. Build a parking garage or something.

-Not large enough

-Elmhurst is a small liberal arts college with a tight knit community and the current name reflects that. Elmhurst University sounds like a for-profit online college and University of Elmhurst evokes a grandiose that I personally was trying to avoid by going to a small college.

-It sounds more professional. I’m sick of people thinking I go to a community college!

-Elmhurst College is not a research-based institution. It is an accredited, 4-year liberal arts college, and the current name reflects that. Calling EC the University of Elmhurst or Elmhurst University is absolutely ridiculous. I've mentioned the proposed name change to my family members (who are familiar with the college but did not attend it), and they each had the same reaction -- laughter! Is that the reaction you're going for? I think not.

-A university is made up of different colleges, which is not the case for EC.

-It should just stay the same.

-It feels like the college is o my doing this to feel more important. It’s small feel is WHY ppl go there.

-EC will get lost on the shuffle. It cannot compete with “universities” with its current size and endowment.

-This name change would help represent the many colleges and programs within Elmhurst.

-Tradition to not change the name. Why change something that is already good?

-Why the fuck?

-Too many people think I only attended community colleges when I am applying to jobs. Or, when I was a student, people would say "oh, you're transferring from a community college to another community college?" The distinction is important.

-I think the name change would provide a greater opportunity for the college to grow and expand its reputation. I feel though that there needs to be infrastructure in place to ensure manageable growth. The college can still keep its tradition and culture with a name change.

-As I understand it, like many educational institutions that call themselves "colleges," Elmhurst College is able to offer programs that "universities" offer already. I don't think a name change is needed to communicate EC's offerings.

-Emphasis is on undergrad classes. The attraction to the school is a small college campus.

-Elmhurst College is a legacy in it's own name.

-For the 150th anniversary it would make sense

-There are not enough “colleges” within the institution to warrant the name change. It will also save a lot of money because rebranding is expensive. Put that money to use for the students: scholarships, resources, updates, etc.

-Elmhurst College has been a staple of the Elmhurst community for over 100 years. I know the college has made many upgrades and continues to grow as the years go on, but changing what everyone knows and loves has put a major upset between both current and former EC students. Being someone who was originally from a small town that had many traditions, I feel as if our small EC is a large tradition. Simply put, why fix something that ain’t broke? Keep updating and growing EC, just not the name.

-College can't afford to operate as it is, it certainly doesn't have the money to spend on all of the rebranding

-There is no logistical need for it. I am against the name change because the questions I have asked have not been answered, and I feel that there is not enough public information for this decision to be appropriately made.

-Because there’s multiple colleges at the school

-In my experience, many people who were not familiar with the college thought it was a community college or didn’t take it as seriously as other schools because it included the word “college” instead of “university”.

-University sounds more prestigious, whereas College is up for more interpretation (i.e., community college, 2 year program). Also, among international students, college is seen as high school, and university is a post-secondary institution.

-University implies a large population, when as of right now, EC has quite a small population compared to other institutions with the title “university”

-If done properly, restricturing to a university would be a great move to boost the prestige and more closely represent the academic rigor of the institution. With that said, “Elmhurst University” sounds like “Monster Univeristy”. It sounds like a joke. A really bad one.

-I think the school should be bigger (i.e. more students, more campuses, etc.) before being called a university. Personally, I think a university should be defined by more than simply having higher education.

-As the city continues to grow I believe that Elmhurst College should as well grow. Having the name university helps to verbally establish that Elmhurst is on a path of growth and looking to provide more education opportunities.

-it should be changed because university sounds better

-Sounds nice, almost more professional. If we are technically a university, we should use the title to our advantage

-because it will overall benefit the college and community around

-a lot of reputation benefits to being called a university

-Sounds doper

-I have had to explain to too many people that Elmhurst College was not a junior college, a trade school, or a community college. It would be more representative of the institution if they included the title "University" to the name.

-It would really effect me, either way I’m getting a diploma with a college in Elmhurst’s name on it

-I think it’s good as is. University would make it seem like it’s bigger

-It should be changed because it makes are school look more professional

-More publicity. U of E

-Universities are seen as higher institutions than “colleges”. Can easily be mistaken for a community college

-As long as it doesn’t cost more, change the name…

-More professional

-The college has many different colleges within it and the growing graduate programs more closely resemble a uni versus a college

-We have many grad programs and schools within the college. It may also bring in more prospective students.

-Sounds cooler, let’s people know we have a lot of grad programs

-Grad program is growing

-The grad programs are growing and we have so many different programs

-It should be kept as Elmhurst College because it’s what we are known as and recognized. Also we won’t be getting things a university has it’s just a name. What about the students here now!

-No because this is America as Childish Gambino would say: we go to college, not university

-Sounds prestigious and will make the school more known

-I feel people undermine the true benefits of the college because of the name.

-It doesn’t matter, but why change the name it has been for years.

-If changed don’t make it a non-flowy name either way changing the name doesn’t matter.

-I think sounds good as Elmhurst College

-Keep the tradition and it sounds better

-Because it sounds more official and well known rather than sounding like a community college or a very private college

-Prestigious

-I like the way it is

-Sounds more prestigious than a college

-People look down upon on the term “college” instead of university

-People believe it is a two years school not 4 years

-People look down on it, and think it’s a community college

-The campus doesn’t reflect the idea of a university Elmhurst College sounds right.

-It will give the school a more prestigious sound and gain more attention

-Creates a better atmosphere

-Yes 100%

-Reflect the programs that are offered

-The idea is ridiculous

-It's a small liberal arts college. The name should reflect that.

-University can add more prestige

-It should be changed because people don't understand that EC is not a community college

-The title “college” generally puts people in mind of a smaller institution that only offers bachelors degrees/4-year degree programs. Although we are a fairly small campus, we are also an institution with some graduate programs, and we are trying to expand those programs. The title “university” might better reflect that.

-By definition, Elmhurst College is a university. So it should be named as such. Also I like U of E vs EU bc EU sounds like "ew" when you say it out loud. Just something to think about.

-Because it gives us more credit. People think it is a community college because it’s called college.

-Elmhurst has a variety of graduate programs and is not just an undergraduate institution. Also, for some reason, it seems that people in general tend to think higher of an institution if it's a university as opposed to a college. There have been times when I told people I go to Elmhurst College and they think it's some community college. Elmhurst is a great school with strong academics, and I think changing the name to university will help this reality be acknowledged by a much wider audience.

-changing the name will change the school's identity

-Tradition!!!

-no need. thank you, next.

-To keep moving forward as an institution. However, to be forward-looking as an institution, we cannot simply change our name, we must also hire more professors of color, work to make the campus accessible to people with disabilities, and declare Elmhurst a Sanctuary for undocumented students.

-We are a midwestern liberal arts COLLEGE

-If, for the reasons administration has given with marketing, that "university" be chosen, "EU" sounds a lot better than "U of E" or "UE."

-Unless you will reissue diplomas for free with the new name

-This has been age old conversation. I think should happen for that reason since we are essentially a university just not in name right now. We need to move forward into the next era of this institution. BUT right now, this whole decision process seems too rushed and it doesn't seem to be giving the complete answers to stakeholders, especially us students. How do we know this will attract international students? How do we know if we'll face more enrollment or we will be more competitive, especially with all the other universities around? There are SO many issues that plague this campus right now, the conversation about a college name change just does not seem appropriate right now. How would changing the college's name address retention problems? How would changing the college's name to a university alleviate any of the current problems students face right now like parking issues, lack of resources for commuter students who are 50 percent of the population, lack of resources for transfer students, expensive tuition, dismal buildings and dorms. I would like to see that be addressed and solved before a fancy name change.

-University is a clearer way to advertise the institution across the world as higher education.

-Logistically, they could be working on keeping the retention rate high rather than the enrollment rate.